The Door – Short Film by Ava DuVernay for Miu Miu

This is what we at Chaud live for! When fashion meets film meets creativity. This silent short film will resonate with most women, we do! The bonds we share with our close friends, our mothers – through triumphs and low moments. As I watched this I could not help but think of my friends, how last year it was a tough year but as friends we saw each other through, cried together, laughed and will keep doing so as we grow. Then my misty fashion eyes were blown away by the Miu Miu 2013 collection –  feminine, clean, grown woman, fashionable, classy, a nod to all that Gabrielle Union wore special mention to the jacket she wore to lunch with Adepero!!I want! I mean that’s all I want for Pancake Day, Easter,4th of July, Birthday, Black History Month – you get the drift, I just want to be showered with the Miu Miu collection. Then the song Goapele sang? Can we say heart strings were pulled!  

The Door, by Ava DuVernay, the fifth Miu Miu ‘Women’s Tales series’, is a celebration of the transformative power of feminine bonds, and a symbolic story of life change. The ‘Women’s Tales’ series introduced in 2012 where  the brand (which is from the Prada fashion house) partners with high profile female directors to link clothing with the changes in our lives. The Door stars Gabrielle Union, Alfre Woodard, Emayatzy Corinealdi, Adepero Oduye and singer-songwriter Goapele.

The symbolic centre of The Door is the front entrance of the protagonist’s home. As she opens it to greet a friend in the powerfully framed opening scenes, she is shrouded in an oblique sadness. “In the film, characters arrive at the door of a friend in need, bringing something of themselves,” explains director DuVernay. “Eventually, we witness our heroine ready to walk through the door on her own. The door in the film represents a pathway to who we are.”

Check out the Behind the Scenes

Clothing is also a symbol of renewal, each change of costume charting our heroine’s emergence from a chrysalis of sadness. In the final scenes, she takes off her ring, pulls on long, black leather gloves, and walks, transformed by the emotive power of the clothing, through the door.

Ava DuVernay was the first African-American woman to win the Best Director Prize at Sundance Film Festival, for her second feature, Middle of Nowhere, in 2012.

In less than 10 minutes Miu Miu entertained,  resonated, showed their collection in a captivating way. A great job well done to Ava and Miu Miu!

We also know that Alexander Wang teamed up with Bon Qui Qui for the Spring 2013 collection. In typical Bon Qui Qui style it is that kind of ‘funny’ .

So what are your thoughts on this new route for fashion labels going the creative route? Bon Qui Qui or The Door?


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