Cue Drake’s voice *Started from a blog or vlog and now they’re here!* It has become very apparent that social media is the most powerful marketing tool. Forget expensive print and tv ads; if you want to sell a product all you need is to find the hot Bloggers of the moment to reach the largest audience instantly. We picked 5 content creators who started with a blog or a YouTube channel and are now building brands and businesses for themselves.
Patricia Bright aka BritPopPrincess is a Style Queen who it seems has been making videos way before it was popular. What started as a hobby and a bit of fun, has turned into a fruitful business for the young blogger. She has managed to even collaborate with big brands such as New Look and the popular teen drama Skins, as well as Birch Box which involved a fabulous trip to New York Fashion Week. While also featuring on other Youtube channels for special events such as Geek Week.
The ultimate cinderella story takes shape in the form of the multi talented Michelle Phan. One of the original Youtube Gurus, she has turned makeup tutorials into sponsorships with L’oreal and Lancome, which has now resulted in her coming out with her own luxury makeup brand, EM cosmetics.
Wendy Nguyen is a fierce fashion queen who has been featured on numerous fashion spreads. She has been featured on FashionTV, while also being the brand ambassador Tocari jewellery and was also able to design a bracelet for the brand. Her videos aren’t just your run of the mill Lookbook but a fairytale telling of fashion and style, watching her videos is like falling into wonderland.
LolosKloset is one fashionista with a vision. Paloma started off with a blog and quickly realised that she could actually build a brand and a business by selling pieces from her label LolosKloset after readers kept enquiring where she got her pieces from.On LolosKloset she offers affordable yet fashionable pieces as well as the Luxe range , She also teams up with up and coming brands and giving them exposure too – her ethos is always to help others become bigger too.
Fleurdeforce is a Youtube Guru veteran who lives a charmed life. Ciate nail polish, Rimmel, Boots are among the numerous brands all clamouring to have this beauty blogger review their products with full disclosure. And with over 900,000 subscribers, you can understand the significance a review by her would be for their products.
Fleur now has an online store where you can purchase some of her favourite pieces which are very affordable. Definitely a must visit if you’re on the hunt for Christmas presents or just want to spoil yourself.
These bloggers are just among a few of hundreds who are sent products to review, or endorse brands with giveaways or featured videos. Magazine and TV ads might be a things of the past as these fierce ladies have shown, they have a much greater impact and reach than any other platform.