“That’s Not Cheap”: Why the Internet’s Luxury Delusion Needs a Reality Reset

The £500 ‘Cheap’ Bag That Sparked a Crisis of Reality Photo Courtesy of Purse Blog When a well-meaning TikTok couple recently posted a lighthearted prank where the girlfriend jokingly asked her boyfriend for two Coach handbags yes, the iconic brand … Continue reading “That’s Not Cheap”: Why the Internet’s Luxury Delusion Needs a Reality Reset

Scented Legacies: A Journey into the History of Perfume in Pre-Colonial Southern Africa

When I first encountered Oud Maracuja by Maison Crivelli, I was struck not only by its unusual passion fruit note: tart, juicy, sensuous but by something deeper, something familiar. In Zimbabwe, where I grew up, we call it granadilla, and … Continue reading Scented Legacies: A Journey into the History of Perfume in Pre-Colonial Southern Africa

The Cult of the Founder: Why Brands Can No Longer Separate Identity from Accountability

Getty Images In the golden age of influencer marketing and personal branding, it’s become nearly impossible to separate a founder from the business they’ve built. Today’s brands aren’t just selling products  they’re selling personas, often embodied by their creators. But … Continue reading The Cult of the Founder: Why Brands Can No Longer Separate Identity from Accountability

Editor’s Note: The One About the Renaissance Woman’s Season of Rebirth

Rebirth doesn’t always come with fanfare. Sometimes it arrives softly, like light through morning curtains, slow, deliberate, inevitable. This May at Chaud, we honour the quiet power of transformation in all its forms: personal, political, romantic, and cultural. Our theme, … Continue reading Editor’s Note: The One About the Renaissance Woman’s Season of Rebirth

Fake Stars, Real Crises: The Illusion of Progress in an Age of Collapse

In a year already heavy with geopolitical shocks, economic tremors, and moral reckonings, the veneer of optimism, shiny rockets, luxury fakes, and trending TikToks seems more like smoke and mirrors than actual progress. As billionaires play spacemen, misinformation spreads faster … Continue reading Fake Stars, Real Crises: The Illusion of Progress in an Age of Collapse

Scents of a Superfine Night: Fragrance for the 2025 Met Gala

The 2025 Met Gala’s theme, “Tailored For You,” complements the Metropolitan Museum of Art’s exhibition, Superfine: Tailoring Black Style, which delves into the rich history of Black dandyism taking direct inspiration from Monica L. Miller’s seminal book, Slaves to Fashion: Black … Continue reading Scents of a Superfine Night: Fragrance for the 2025 Met Gala