Scent is one of the most powerful yet underrated senses. Unlike sight or sound, which require conscious processing, smell is deeply connected to the limbic system, the part of the brain responsible for emotions, memory, and behaviour. This explains why … Continue reading The Psychology of Scent: How Perfume Affects Mood and Mindset
Cecile Zarokian: The Alchemist of Emotion If you’ve ever fallen in love with a niche fragrance, chances are Cecile Zarokian was the genius behind it. As an independent master perfumer, Zarokian has crafted scents for Amouage, Nishane, Masque Milano, and … Continue reading Scents of Sisterhood: Celebrating Women in Fragrance
The Brief When Turkish niche house Nishane launched Ani in 2019, it wasn’t just another vanilla fragrance, it was a statement. Named after the ancient city of Ani, a once-thriving Armenian metropolis now in ruins on the Turkish-Armenian border, this … Continue reading Ani by Nishane: A Vanilla Masterpiece Woven with Nostalgia
Pairing the main female characters from Chimamanda Ngozi Adichie’s “Dream Count” with fragrances that reflect their personalities and narratives offers a unique sensory exploration. Here are some suggestions: Chiamaka (Chia) A Nigerian travel writer living in America, Chia reflects on … Continue reading Dream Count: A Perfume Pairing
Chaud: The Magazine 