There are moments in an industry when admiration and interrogation sit side by side, not as opposition but as necessity. Pat McGrath is one of the rare figures whose influence does not merely ripple through beauty culture. She defines it. … Continue reading Pat McGrath Labs at a Crossroads and What Her Filing Reveals About the Future of Beauty
In a year where fragrance launches have felt predictable, Athénaïs by Parfums de Marly arrives as a nuanced tribute to classical femininity with a modern heartbeat. Named after Athénaïs de Montespan, the luminous and controversial muse to the Sun King himself, … Continue reading Athénaïs by Parfums de Marly: A Love Letter for Valentine’s Day
The Brief Vicebomb by Simone Andreoli is a fragrance that wears its decadence in broad, unapologetic strokes. Launched in 2023 as part of Andreoli’s Poetry of Night collection, it’s a unisex eau de parfum intense crafted to evoke the seductive, … Continue reading Cherry at Midnight: Vicebomb by Simone Andreoli
Exploring Solar Florals, Skin Scents, and Perfumes That Feel Like Warm Wind and Late Sunsets : Through the Lens of Guerlain There is a kind of freedom only summer can conjure: languid, sensual, effortless. It is the freedom to be … Continue reading The Scent of Freedom: Through the Lens of Guerlain
Inside the rise of modern spa culture, daily affirmations, and the solo retreat renaissance. Healing is no longer a luxury. It’s a lifestyle. In a post-burnout world, wellness isn’t just about green juice and skincare, it’s about sovereignty. Boundaries. Stillness. … Continue reading Wellness as Rebirth: Rituals That Heal and Empower
Scent is one of the most powerful yet underrated senses. Unlike sight or sound, which require conscious processing, smell is deeply connected to the limbic system, the part of the brain responsible for emotions, memory, and behaviour. This explains why … Continue reading The Psychology of Scent: How Perfume Affects Mood and Mindset
Cecile Zarokian: The Alchemist of Emotion If you’ve ever fallen in love with a niche fragrance, chances are Cecile Zarokian was the genius behind it. As an independent master perfumer, Zarokian has crafted scents for Amouage, Nishane, Masque Milano, and … Continue reading Scents of Sisterhood: Celebrating Women in Fragrance
Love is the essence of life’s most beautiful moments whether shared over a candlelit dinner, whispered through handwritten letters, or expressed in a scent that lingers like a memory. In this issue we celebrate love in all its forms. In … Continue reading Editor’s Note: The One All About Love
Luxury fashion and beauty have long been seen as the epitome of refinement and aspiration, but today, the industry’s most significant transformation lies in its growing diversity and the voices driving that change. Women from historically underrepresented communities—African American, Black … Continue reading The Women Shaping Luxury Fashion and Beauty in 2025
Chaud: The Magazine 