Eleventh Room, a luxury fashion rental platform, is officially launching in the UK to provide women access to fashion without the financial burden of ownership. Targeted towards style-savvy women who value both luxury fashion and financial stability, Eleventh Room offers an innovative marketplace where users can rent and lend designer pieces, promoting sustainability and smart spending in the fashion world.

A New Era of Luxury Fashion

As more consumers are becoming more mindful of their spending especially now more than ever given the current economic landscape and the environmental impact of fashion, Eleventh Room steps in to offer a solution that aligns with both values. Women can now enjoy the prestige and quality of designer items without breaking the bank or contributing to the throwaway culture whilst still staying within their budget.

“Our platform allows women to indulge in the luxury fashion experience, without the long-term financial strain,” says Ola, founder of Eleventh Room. “We believe that high-end fashion and smart financial habits can coexist. Eleventh Room is about giving women the chance to look and feel their best, while also making responsible and financially savvy decisions.”

What Sets Eleventh Room Apart Eleventh Room focuses on empowering women with not just fashion, but financial freedom. While other platforms primarily emphasise fashion rental, Eleventh Room is designed with the economically conscious woman in mind, offering opportunities to make money by lending out luxury pieces or rent items while avoiding the cost of ownership. The platform encourages financial mindfulness by allowing users to elevate their wardrobes while saving, investing, or making passive income.

A Circular Fashion Solution

Eleventh Room also taps into the sustainability movement by promoting the circular fashion model, reducing waste, and encouraging a ‘less is more’ mindset. As consumers shift towards capsule wardrobes and rethinking fast fashion, Eleventh Room provides an alternative that is kinder to the environment and wallet.

A Personal Story at the Heart of the Brand

Eleventh Room was inspired by Ola’s own experience of needing a wedding dress but being unable to rent one, which led to the eventual purchase and repurposing of the wedding dress by gifting it to another bride whom she never met. This personal journey shaped the vision of Eleventh Room, which seeks to make fashion accessible and practical for women from all walks of life.

Join the Movement

Eleventh Room is set to launch its marketplace in phases, starting with lenders in November 2024 and then expanding to renters shortly after that. Women with luxury wardrobes can now sign up to lend their pieces and earn money, while renters will soon have the chance to experience the joy of designer fashion without the commitment.

For more information on Eleventh Room:
www.eleventhroom.com
Instagram: @myeleventhroom