In a 2019 article The New York Times claimed that TikTok is rewriting the world. TikTok has over 1.5Billion users and over the years, TikTok has become much more than just a platform for creating and sharing short videos. It has now also evolved into a space for entertainment, creativity, marketing, social activism, and more. 

Each month we’ll share 7 TikTokers you need to be following. This month’s Influential 7 are:

1. The Niche Sampler aka Valerie

@thenichesampler

Valerie has a passion for exploring unique scents, she dives deep into the world of niche perfumes, offering insightful reviews and recommendations. With her soothing voice that draws in you, Valerie shares her love for all things aromatic, from rich vanilla notes to intriguing blends. Whether she’s showcasing her latest favourite vanilla find or introducing followers to hidden gems, her videos create an inviting atmosphere that celebrates the artistry of fragrance. It’s a sensory journey that encourages viewers to find their signature scent and indulge in the joy of scent exploration.

2. Lesedi Mashale

@lesedi_mashale

Lesedi is one of our favourite South African based TikTokers. She pulls you in with her great personality as she shares stunning outfits, luxury hauls, bougie errands, beauty tips, and travel adventures. Her videos are filled with style inspiration and glimpses into her exciting travels, all delivered with an engaging and relatable touch.

3. ShawnaciSchroeder

@shawnacischroeder

Shawnaci is a BookToker who shares black authors both published and indie authors. With engaging storytelling and a warm personality, her book reviews resonate with viewers, inviting them to read more and add more black authors in their personal libraries.

4. Kamala Harris

@kamalaharris

America’s Presidential Candidate Kamala Harris and her team are using the platform as one of their campaign strategies, definitely a way to connect with voters who might not be watching traditional media for their current affairs updates.

5. Fadairo

@fadairo

Fadairo aka King Fad is a luxurious escape into the world of high fashion and refined lifestyle. With a keen eye for elegance, she curates stunning looks that exude sophistication, showcasing everything from designer outfits to chic accessories – her Hermes collection is sublime! Fadairo’s polished aesthetic and creatively edited content is like the live version of every luxe girlie’s Pinterest board in motion, a glamorous journey that celebrates beauty, confidence, and the art of living well.

6. IAmEmmanuela

Emmanuela’s account is a stylish haven for fashion enthusiasts. With a keen eye for trends and a flair for creativity, she showcases a range of looks that blend chic aesthetics with personal style. Emmanuela’s passion for fashion shines through, making her a go-to source for anyone looking to elevate their wardrobe and express themselves through clothing.

7. Gabriella – The Luxury Mum

@gabriellamcj

Gabby’s a vibrant blend of motherhood, luxury hauls and engaging content on different topics. She combines glimpses into stylish living with family moments, humour and relatability. As she is currently on maternity leave, she also shares her current day in the life videos with her adorable son Fitzgerald and husband. She also does funny POV videos where its from Fitz’s POV – truly genius and hilarious!